01
Customers cannot find the right category
Product demand is difficult to capture when category structure and navigation do not match how people shop.
Tracked keywords in the ranking groups shown.
2026-09-29 / 2026-10-05
SEO & PERFORMANCE MARKETING
Ecommerce SEO
Search optimization for product catalogs, category pages and brands selling online.
- Agreed scope
- Documented work
- Relevant measurement
The experience behind Velautec
2013
Based in Lima
Company founded in 2013
SEO + AI
Search visibility
SEO, Maps and AI presence
B2B
Sector focus
Construction, industry and services
EN / ES
Bilingual support
Peru, United States and Canada
- Technical SEO
- Content optimization
- Local SEO
- Backlinks
- AI visibility
- Implementation
Help customers choose
Connect product discovery with buying decisions
Organize categories, product details and internal links around the way shoppers compare and select products.
- Category structure
- Product information
- Indexing and canonical review
- Shopping measurement
THE PROBLEM
Where does the opportunity get lost?
02
Filters create competing URLs
Faceted navigation and variants can generate overlapping pages that need an intentional indexing plan.
03
Product pages leave buying questions unanswered
Specifications, availability or compatibility may be missing from the decision.
WHY VELAUTEC
Work that connects implementation with the buying decision
- Plan categories and product information around how customers choose.
- Document indexing decisions for filters, variants and overlapping pages.
- Connect organic landing pages with shopping behavior and revenue tracking where configured.
SCOPE
Categories that reflect buying decisions
We review how shoppers navigate categories, compare products and reach product pages. The structure should reflect your catalog and useful buying intent, not create a page for every possible filter combination. Product availability and variant handling influence which destinations deserve indexation.
Product information and technical rules
Work can include category copy, accurate product details, internal links and applicable product markup. Your team confirms specifications, compatibility and policies. We review crawl paths, duplicate variants and canonical rules before recommending changes to a catalog.
Organic discovery and commercial measurement
With analytics available, we examine category and product landing pages alongside purchases or quote requests. Ecommerce and wholesale catalogs have different conversion journeys. Reporting should explain tracking limitations, seasonality and stock changes that affect interpretation.
DELIVERABLES
What you can review during delivery
Each proposal defines inclusions, access and responsibilities. Priorities follow your starting point.
01
Review and priorities
Findings with affected URLs and available evidence, ordered tasks and implementation dependencies.
02
Agreed implementation
Changes, content or campaigns within the defined scope, with review and a record of work.
03
Report and next priorities
Implemented work, available measurement, tracking limitations and upcoming tasks.
DOCUMENTED SEARCH RESULTS
Rankings and search presence
Explore how our founder helped businesses become discoverable in search, including projects delivered within agency teams. Client identities remain private.
Work reported by the founder across these campaigns: local SEO, AI visibility, backlinks, on-page and off-page optimization, content and Google Business Profile optimization, according to each project’s scope.
ANONYMOUS CASE
Pool-products ecommerce
Reporting period: 2026-07-08 / 2026-10-05
The challenge
Help shoppers find the right pool products in a competitive ecommerce market.
Our SEO approach
Connect product searches with an ecommerce catalog.
What we helped achieve
We helped this business rank for relevant searches, with 94 tracked keywords in Google’s top 10. Its AI search presence includes 191 cited pages.
50
Tracked keywords in top 3
94
Tracked keywords in top 10
204
Reported AI mentions
Results source
Semrush, supplied by the founder. English-language Google positions for each project’s tracked keywords. Founder experience, including work within agency teams.
Ranked keywords & search demand
- hayward aquavacCanadaPosition #160 est. searches/month$0.35 USD / click
- hayward filtersCanadaPosition #120 est. searches/month$0.30 USD / click
- hayward pool pumpsCanadaPosition #1150 est. searches/month$0.30 USD / click
Positions: Semrush screenshot for the stated period. Monthly volume and CPC: Ahrefs estimates for the indicated country, retrieved Oct. 5, 2026. Volume reflects estimated search demand, not guaranteed visits or leads. CPC is advertising cost per click, not revenue or lead value.
ANONYMOUS CASE
Sauna products
Reporting period: 2026-09-07 / 2026-10-06
The challenge
Make specialist sauna products discoverable to shoppers researching their options.
Our SEO approach
Support product discovery across organic and AI search.
What we helped achieve
We helped this business rank for relevant searches, with 16 tracked keywords in Google’s top 10. Its AI search presence includes 14 cited pages.
13
Tracked keywords in top 3
16
Tracked keywords in top 10
19
Reported AI mentions
Results source
Semrush, supplied by the founder. English-language Google positions for each project’s tracked keywords. Founder experience, including work within agency teams.
Ranked keywords & search demand
- basswood saunaCanadaPosition #150 est. searches/monthCPC unavailable
Positions: Semrush screenshot for the stated period. Monthly volume and CPC: Ahrefs estimates for the indicated country, retrieved Oct. 5, 2026. Volume reflects estimated search demand, not guaranteed visits or leads. CPC is advertising cost per click, not revenue or lead value.
How to read these results
Periods reflect the visible dashboard filters, not full campaign duration. Counts show snapshot rankings within the tracked set; they are not growth, clicks, leads or sales. Some screenshots show declines during the comparison period. AI metrics come from the displayed panel with its own measurement scope.
Questions before choosing a partner
What does it cost?
A quote depends on website condition, service coverage, technical complexity and implementation scope. We review these variables before recommending a budget. Advertising and other external costs are defined separately.
What access is needed?
Access depends on the work: website, Search Console, analytics or advertising accounts where relevant. We agree on permissions and review procedures before starting.
Do you guarantee results?
We agree on verifiable tasks and deliverables. We do not guarantee Google positions or a fixed number of inquiries or sales; competition, demand and tracking affect outcomes.
SECTORS
Search strategy connected to your market
MEASUREMENT
How we would assess progress
We agree on indicators and a baseline before assessing progress. Measurement depends on available data and access; your team provides the sales context.
- Category and product search visibility
- Organic add-to-cart and purchase actions
- Revenue from organic visits where configured
DOCUMENTED SEO EXPERIENCE
Search results across industries
Semrush snapshots supplied by the founder from direct and agency-team work. Photographs illustrate the sectors.
Countertop & kitchen surfaces
13
Top 3
18
Top 10
Pool-products ecommerce
50
Top 3
94
Top 10
Dental practice
3
Top 3
6
Top 10
NEXT STEP
What is holding back inquiries for your business?
Share your website, market and priority. We’ll discuss the problem and a suitable scope before proposing work.
To start: your URL, priority services, service areas and the kind of inquiry you want.
