01
People cannot find your main services
Your site describes the company but gives little information about the specific work prospects want to commission.
Tracked keywords in the ranking groups shown.
2026-09-29 / 2026-10-05
SEO & PERFORMANCE MARKETING
Marketing for Contractors
Coordinate SEO, local visibility, Google Ads and your website around your contracting services and qualified project inquiries.
- Agreed scope
- Documented work
- Relevant measurement
The experience behind Velautec
2013
Based in Lima
Company founded in 2013
SEO + AI
Search visibility
SEO, Maps and AI presence
B2B
Sector focus
Construction, industry and services
EN / ES
Bilingual support
Peru, United States and Canada
- Technical SEO
- Content optimization
- Local SEO
- Backlinks
- AI visibility
- Implementation
Make your expertise easier to find
Build trust in competitive markets
Connect your service pages, technical SEO and content with the searches your next customer makes.
- Technical priorities
- Service-page optimization
- Industry content
- Internal links and authority
THE PROBLEM
Where does the opportunity get lost?
02
SEO tasks lack a business priority
Technical fixes and articles compete for attention without a clear connection to the services you want to sell.
03
Traffic is reported without inquiry context
Visits alone do not tell you which pages help prospects contact the business.
WHY VELAUTEC
Work that connects implementation with the buying decision
- Prioritize pages against your actual offer and available Search Console data.
- Connect technical implementation with service content and internal links.
- Review search visibility alongside tracked inquiries where measurement is available.
CHANNEL PLANNING
Choose channels around the jobs you want
A contracting business needs a clear offer before selecting marketing channels. Define the services, locations, project sizes and customer types that fit your team.
Organic search and local visibility
SEO supports useful service pages and search discovery over time. Local SEO focuses on genuine service-area coverage and eligible business profile information. Both need content that explains the work and gives a suitable prospect a practical next step.
Paid search and landing pages
Google Ads can target selected service demand with an agreed advertising budget. The landing page should match the campaign and make project qualification clear. Budget decisions require tracking and feedback on contact quality, not just a count of clicks.
Website and sales follow-through
Clear project descriptions, contact paths and response procedures help turn interest into a conversation. Marketing reporting should be discussed with the team handling calls and quotes. Relevant inquiries, unsuitable requests and booked work are different stages of the same journey.
NEXT STEPS
Explore each service
MEASUREMENT
How we would assess progress
We agree on indicators and a baseline before assessing progress. Measurement depends on available data and access; your team provides the sales context.
- Priority service-page visibility
- Relevant organic inquiries
- Which landing pages assist contact
INDUSTRY EXPERIENCE
SEO work in your industry
Selected work described by Velautec’s founder, performed directly and within other agency teams. Businesses remain anonymous; these projects are not presented as exclusively Velautec client engagements.
Construction & General Contractors
Making commercial specialties easier to find
The challenge
Important construction services were grouped into broad pages, while the website relied heavily on branded searches and referrals.
SEO contribution
SEO work included dedicated service and location pages, technical cleanup, project-to-service internal links and clearer quote requests.
DOCUMENTED SEO EXPERIENCE
Search results across industries
Semrush snapshots supplied by the founder from direct and agency-team work. Photographs illustrate the sectors.
Countertop & kitchen surfaces
13
Top 3
18
Top 10
Pool-products ecommerce
50
Top 3
94
Top 10
Dental practice
3
Top 3
6
Top 10
BUSINESS CONTEXT · COUNTERTOPS
$100K–$210K
Estimated combined value per client: 2–3 jobs reported after three months × $50K–$70K per job, using the founder’s figures for the five countertop businesses.
This is an estimated contract value, not verified collected revenue. The screenshots do not document attribution of sales to SEO.
NEXT STEP
What is holding back inquiries for your business?
Share your website, market and priority. We’ll discuss the problem and a suitable scope before proposing work.
To start: your URL, priority services, service areas and the kind of inquiry you want.
