01
Material research stops before a quote
Visitors compare quartz, granite and marble but cannot easily find fabrication or installation services.
INDUSTRY SEO
SEO for Countertop & Stone Companies
SEO for countertop companies, stone fabricators and installers serving residential and commercial projects.
- Clear specialties
- Documented implementation
- Inquiry measurement
The experience behind Velautec
2013
Based in Lima
Company founded in 2013
SEO + AI
Search visibility
SEO, Maps and AI presence
B2B
Sector focus
Construction, industry and services
EN / ES
Bilingual support
Peru, United States and Canada
- Technical SEO
- Content optimization
- Local SEO
- Backlinks
- AI visibility
- Implementation
THE PROBLEM
Do any of these problems sound familiar?
02
The showroom is hard to discover
Location, visiting information and installation coverage are scattered across the site.
03
Product pages do not answer buying questions
Finishes, applications and the information needed for an estimate are difficult to find.
YOUR MARKET
Material searches and installation searches
People comparing quartz, granite and marble need useful material information; someone searching for an installer needs service coverage and a quotation process. We organize these journeys separately, connecting material pages with fabrication, measurement and installation services. Content is based on the products and capabilities you actually offer.
A showroom and catalog that support decisions
We review how slabs, colors, finishes and applications are presented. Your team supplies accurate specifications, care guidance and availability details. Category structure and internal links should help shoppers compare options without creating large numbers of duplicate filter URLs or unsupported product claims.
Local visibility and quote preparation
Showroom details, real service areas and eligible business profiles should be consistent. Visitors need to know how to arrange a visit or request a quote, including dimensions, project location and material preferences where useful. Measurement can distinguish catalog research, showroom inquiries and installation requests.
WHY VELAUTEC
An approach connected to how your customers buy
- Material, fabrication and installation journeys connected
- Catalog navigation considered alongside local discovery
- Quote paths built around useful project details
MEASUREMENT
What progress should look like for your business
We assess these signals when data and tracking are available. Your team adds context on inquiry quality and sales progress.
- Material and installation page visibility
- Showroom and quotation inquiries
- Inquiry context: material, dimensions and location
SERVICES
Choose the support your business needs
We define priorities after reviewing your offer, website and available measurement.
DOCUMENTED SEARCH RESULTS
Rankings and search presence
Explore how our founder helped businesses become discoverable in search, including projects delivered within agency teams. Client identities remain private.
Work reported by the founder across these campaigns: local SEO, AI visibility, backlinks, on-page and off-page optimization, content and Google Business Profile optimization, according to each project’s scope.
ANONYMOUS CASE
Countertop installation
Reporting period: 2026-09-29 / 2026-10-05
The challenge
Turn searches for countertop materials and installation into opportunities for project inquiries.
Our SEO approach
Match material and installation searches with relevant service content.
What we helped achieve
We helped this business rank for relevant searches, with 10 tracked keywords in Google’s top 10. Its AI search presence includes 4 cited pages.
10
Tracked keywords in top 3
10
Tracked keywords in top 10
1
Reported AI mentions
Results source
Semrush, supplied by the founder. English-language Google positions for each project’s tracked keywords. Founder experience, including work within agency teams.
ANONYMOUS CASE
Stone fabrication & materials
Reporting period: 2026-09-29 / 2026-10-05
The challenge
Turn searches for countertop materials and installation into opportunities for project inquiries.
Our SEO approach
Match material and installation searches with relevant service content.
What we helped achieve
We helped this business rank for relevant searches, with 14 tracked keywords in Google’s top 10. Its AI search presence includes 28 cited pages.
9
Tracked keywords in top 3
14
Tracked keywords in top 10
15
Reported AI mentions
Results source
Semrush, supplied by the founder. English-language Google positions for each project’s tracked keywords. Founder experience, including work within agency teams.
Ranked keywords & search demand
- porcelain countertop slabUSPosition #160 est. searches/month$0.80 USD / click
- porcelain countertops pros consUSPosition #150 est. searches/month$0.08 USD / click
- porcelain slab countertopUSPosition #1200 est. searches/month$0.70 USD / click
- porcelain slab countertopsUSPosition #1700 est. searches/month$0.70 USD / click
Positions: Semrush screenshot for the stated period. Monthly volume and CPC: Ahrefs estimates for the indicated country, retrieved Oct. 5, 2026. Volume reflects estimated search demand, not guaranteed visits or leads. CPC is advertising cost per click, not revenue or lead value.
ANONYMOUS CASE
Stone fabrication & installation
Reporting period: 2026-09-29 / 2026-10-05
The challenge
Turn searches for countertop materials and installation into opportunities for project inquiries.
Our SEO approach
Match material and installation searches with relevant service content.
What we helped achieve
We helped this business rank for relevant searches, with 5 tracked keywords in Google’s top 10. Its AI search presence includes 45 cited pages.
2
Tracked keywords in top 3
5
Tracked keywords in top 10
21
Reported AI mentions
Results source
Semrush, supplied by the founder. English-language Google positions for each project’s tracked keywords. Founder experience, including work within agency teams.
Ranked keywords & search demand
- quartz kingsportUSPosition #830 est. searches/monthCPC unavailable
- quartz kingsport tnUSPosition #1030 est. searches/monthCPC unavailable
- granite countertops gatlinburg tnUSPosition #1220 est. searches/monthCPC unavailable
Positions: Semrush screenshot for the stated period. Monthly volume and CPC: Ahrefs estimates for the indicated country, retrieved Oct. 5, 2026. Volume reflects estimated search demand, not guaranteed visits or leads. CPC is advertising cost per click, not revenue or lead value.
ANONYMOUS CASE
Countertop & kitchen surfaces
Reporting period: 2026-09-29 / 2026-10-05
The challenge
Turn searches for countertop materials and installation into opportunities for project inquiries.
Our SEO approach
Match material and installation searches with relevant service content.
What we helped achieve
We helped this business rank for relevant searches, with 18 tracked keywords in Google’s top 10. Its AI search presence includes 26 cited pages.
13
Tracked keywords in top 3
18
Tracked keywords in top 10
8
Reported AI mentions
Results source
Semrush, supplied by the founder. English-language Google positions for each project’s tracked keywords. Founder experience, including work within agency teams.
Ranked keywords & search demand
- countertop installers palmer lakeUSPosition #110 est. searches/monthCPC unavailable
- granite countertops monument coUSPosition #10 est. searches/monthCPC unavailable
- granite countertops palmer lakeUSPosition #10 est. searches/monthCPC unavailable
- kitchen countertops palmer lakeUSPosition #110 est. searches/monthCPC unavailable
Positions: Semrush screenshot for the stated period. Monthly volume and CPC: Ahrefs estimates for the indicated country, retrieved Oct. 5, 2026. Volume reflects estimated search demand, not guaranteed visits or leads. CPC is advertising cost per click, not revenue or lead value.
ANONYMOUS CASE
Countertop fabrication
Reporting period: 2026-09-06 / 2026-10-05
The challenge
Turn searches for countertop materials and installation into opportunities for project inquiries.
Our SEO approach
Match material and installation searches with relevant service content.
What we helped achieve
We helped this business rank for relevant searches, with 42 tracked keywords in Google’s top 10. Its AI search presence includes 22 cited pages.
2
Tracked keywords in top 3
42
Tracked keywords in top 10
15
Reported AI mentions
Results source
Semrush, supplied by the founder. English-language Google positions for each project’s tracked keywords. Founder experience, including work within agency teams.
Ranked keywords & search demand
- colorado countertops denverUSPosition #330 est. searches/month$2.00 USD / click
- countertop fabricators denverUSPosition #470 est. searches/month$3.50 USD / click
- countertops denver coUSPosition #440 est. searches/month$3.00 USD / click
- countertops fort collinsUSPosition #4150 est. searches/month$2.00 USD / click
- countertops in denverUSPosition #470 est. searches/monthCPC unavailable
Positions: Semrush screenshot for the stated period. Monthly volume and CPC: Ahrefs estimates for the indicated country, retrieved Oct. 5, 2026. Volume reflects estimated search demand, not guaranteed visits or leads. CPC is advertising cost per click, not revenue or lead value.
How to read these results
Periods reflect the visible dashboard filters, not full campaign duration. Counts show snapshot rankings within the tracked set; they are not growth, clicks, leads or sales. Some screenshots show declines during the comparison period. AI metrics come from the displayed panel with its own measurement scope.
COMMERCIAL CONTEXT
Estimated project value
For the five countertop businesses initially shared, the founder reports 2–3 jobs closed per client after three months of service.
$100K–$210K
Estimated combined value per client: 2–3 jobs × $50K–$70K typical value per job, using figures supplied by the founder.
This estimate does not establish collected revenue or attribution of sales to SEO. The screenshots document rankings and search presence; they do not contain sales records.
Questions before choosing a partner
What do you need to start?
Your website, priority services, genuine service areas and access to available data. We also discuss how your team defines a relevant inquiry.
Do you also work with agencies?
Yes. We can agree on deliverables and review procedures for SEO under your agency’s brand. Scope and communication are defined before work starts.
NEXT STEP
What is holding back inquiries for your business?
Share your website, market and priority. We’ll discuss the problem and a suitable scope before proposing work.
To start: your URL, priority services, service areas and the kind of inquiry you want.
