01
Buyer and seller needs are mixed
Someone choosing an agent sees the same content as someone researching a property or neighborhood.
INDUSTRY SEO
Digital Marketing for Real Estate Businesses
SEO for real estate agencies and agents helping buyers, sellers and property owners make local decisions.
- Clear specialties
- Documented implementation
- Inquiry measurement
The experience behind Velautec
2013
Based in Lima
Company founded in 2013
SEO + AI
Search visibility
SEO, Maps and AI presence
B2B
Sector focus
Construction, industry and services
EN / ES
Bilingual support
Peru, United States and Canada
- Technical SEO
- Content optimization
- Local SEO
- Backlinks
- AI visibility
- Implementation
THE PROBLEM
Do any of these problems sound familiar?
02
Listings create confusing destinations
Filters, expired properties and duplicate URLs make it difficult to reach useful information.
03
Local expertise is difficult to assess
Pages repeat generic property descriptions instead of explaining the areas and services you know.
YOUR MARKET
Buyer, seller and neighborhood intent
An owner choosing an agent, a buyer comparing neighborhoods and an investor reviewing a property do not need the same landing page. We separate services and local information based on the markets you genuinely know and serve. Guides should add local knowledge, not simply repeat listing details.
Property navigation and listing lifecycle
We review property categories, filters, expired listings and duplicate URLs. Indexation rules should support useful destinations and a clear handling process when a property becomes unavailable. Important neighborhood and service pages should remain easy to reach independently of the listing inventory.
Inquiries with useful context
Visitors need clear paths to ask about a property, selling or an agency service. The contact journey can request relevant location and intent without unnecessary friction. Measurement connects landing pages with inquiries where tracking exists, while your team assesses their suitability.
WHY VELAUTEC
An approach connected to how your customers buy
- Buyer, seller and property intent separated
- Listing lifecycle considered in the website structure
- Local expertise connected with relevant service pages
MEASUREMENT
What progress should look like for your business
We assess these signals when data and tracking are available. Your team adds context on inquiry quality and sales progress.
- Discovery of service and neighborhood pages
- Property, buyer and seller inquiries
- Useful listing navigation and contact paths
SERVICES
Choose the support your business needs
We define priorities after reviewing your offer, website and available measurement.
DOCUMENTED SEARCH RESULTS
Rankings and search presence
Explore how our founder helped businesses become discoverable in search, including projects delivered within agency teams. Client identities remain private.
Work reported by the founder across these campaigns: local SEO, AI visibility, backlinks, on-page and off-page optimization, content and Google Business Profile optimization, according to each project’s scope.
ANONYMOUS CASE
Real estate business
Reporting period: 2026-09-07 / 2026-10-06
The challenge
Stand out when buyers and sellers search for local real estate expertise.
Our SEO approach
Support discovery of local property and real estate services.
What we helped achieve
We helped this business rank for relevant searches, with 1 tracked keywords in Google’s top 10. Its AI search presence includes 2 cited pages.
0
Tracked keywords in top 3
1
Tracked keywords in top 10
1
Reported AI mentions
Results source
Semrush, supplied by the founder. English-language Google positions for each project’s tracked keywords. Founder experience, including work within agency teams.
How to read these results
Periods reflect the visible dashboard filters, not full campaign duration. Counts show snapshot rankings within the tracked set; they are not growth, clicks, leads or sales. Some screenshots show declines during the comparison period. AI metrics come from the displayed panel with its own measurement scope.
Questions before choosing a partner
What do you need to start?
Your website, priority services, genuine service areas and access to available data. We also discuss how your team defines a relevant inquiry.
Do you also work with agencies?
Yes. We can agree on deliverables and review procedures for SEO under your agency’s brand. Scope and communication are defined before work starts.
RELATED GUIDES
Ideas to prepare your strategy
NEXT STEP
What is holding back inquiries for your business?
Share your website, market and priority. We’ll discuss the problem and a suitable scope before proposing work.
To start: your URL, priority services, service areas and the kind of inquiry you want.
