Things tend to slow down during colder months—but that doesn’t mean your roofing business has to go quiet. Here’s how you can keep the leads coming in—even when the snow hits.

1. Promote Quick Fixes and Repairs

Searches for things like "roof leak repair" and "emergency roof service" continue year-round. These smaller jobs can lead to full replacements later.

2. Offer Off-Season Roof Inspections

A free or low-cost inspection is a great way to build trust and fill your spring calendar in advance.

3. Talk About Seasonal Topics on Your Website

Create short articles or posts that answer questions like:

• "How to prevent ice dams"

• "What causes winter roof leaks"

• "Do shingles crack in the cold?"

Google loves fresh content—and so do homeowners looking for answers.

4. Keep Your Google Listing Active

Adding new photos, updating your hours, and posting updates tells Google your business is still going strong.

We can help you manage this so you stay top-of-mind, even when things slow down.

5. Ask for Reviews Now

The slower season is the perfect time to reconnect with past clients and ask for a quick review. These help you rank better and build trust fast.

Want to stay busy all year long? We help roofing companies like yours get found and booked—even in the off-season. Try our 1-month free trial to see how we do it.