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Why Isn’t My Law Firm Showing Up on Google When People Search for Lawyers in My Area?
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Home » Business  »  Why Isn’t My Law Firm Showing Up on Google When People Search for Lawyers in My Area?
Velautec
July 12, 2025
12:28 am
Business

Why Isn’t My Law Firm Showing Up on Google When People Search for Lawyers in My Area?



If your law firm isn’t showing up on Google, you’re not alone. Many attorneys wonder why their phones aren't ringing despite having a website. The truth? Being online is just the beginning.1. Your Firm May Not Be Optimized for Local SearchesGoogle needs very specific information to show your firm in search results. That includes:

  • A complete Google Business ProfileAccurate address, phone number, and business hoursClear description of your legal services

If these aren’t in place—or are outdated—you could be invisible to people searching nearby.2. Your Website Might Not Use the Right WordsPotential clients search things like "divorce lawyer in [City]" or "real estate attorney near me". If your website doesn’t mention those exact phrases, Google may skip over it.3. You May Not Have Enough Online CredibilityGoogle also looks at how other websites talk about you. Do you have:

  • Reviews on your Google profile?Mentions in legal directories?Articles linking back to your site?

These build trust—both for Google and potential clients.4. Your Site May Be Slow or Not Mobile-FriendlyIf your site loads slowly or doesn’t work well on phones, it could hurt your chances of showing up. That’s a quick fix we can help with.5. You’re Missing the Content That Builds AuthorityAnswering common legal questions on your website (like this blog) helps Google see you as a helpful expert. And more helpful = more visible.We can help you fix all of this. With our team, we do the technical work for you—writing, optimizing, and boosting your local presence. Get started with a 1-month free trial and see the difference.

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